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These days, e-commerce websites are in for some tight competition in the massive internet space. As new businesses enter the online community every year, the playing field gets even fiercer and more difficult to attract potential customers. Just offering great products paired with equally great prices no longer suffice to generate traffic for your site. As a result, business owners need to become resourceful in order to get their brand noticed by their target audience. Digital merchants focus too much on designing their websites and developing a great customer experience that they fail to also consider one of the most powerful tools to attract customers—a blog site.
A blog dedicated to your e-commerce website is a great addition to your internet marketing campaign as it is very effective in generating traffic, improving your online reputation, increasing brand awareness and developing your online authority. Below are three ways a blog can lead your e-commerce site on the path to success.
- Authority
It’s only natural that customers are likely to go with a brand that is experienced and knowledgeable about what they are offering to the public. Having an e-commerce blog enables you to introduce your new products and discuss further them in your blog posts. In addition, it lets your customers know how wide your understanding is about your niche as well as the needs of your customers. Regardless of your products or services, customers will always feel more confident with merchants that display a great knowledge in their respective fields. Thus, showcase your expertise and knowledge through your blog. Make your customers see that your brand can be trusted with the type of products or services that you are selling.
- Lead generation
Blogging can help you build brand authority the same way it can help in generating leads. A well-written blog that demonstrates just how much you know your products, industry and customer base greatly contribute to increasing the trust of your customers to you. The more customers trust you, the more they are compelled to visit your website repeatedly. Eventually, those recurrent visitors and even non-recurrent ones can turn into leads. You just have to ensure that there’s a visible call-to-action in your blog site. For example, something as easy as email subscription already has a huge potential in turning your blog into a lead-generator. This can also provide your customers with an easy way to contact you when they want to make a purchase.
- SEO
Even though e-commerce websites take up an enormous portion of the internet, it still cannot be denied that generating the kind of traffic that they need can be extra difficult. In an e-commerce site, most of its content comes from the product descriptions that are given by the manufacturer. This makes it hard for search engines to rank your site according to its value, content authority and uniqueness. If your brand itself manufacture your own products, chances are other sites that you sell on will simply copy your product descriptions. Therefore, it’s always best—not to mention safe—to try and have a unique content on your website and that is how blogging can help you. With blogging, you can provide search engines with other unique content that they will use to evaluate your site’s value.
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